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what3words is the simplest way for people to talk about a precise location. what3words has divided the world into a grid of 3m x 3m squares and given each one of them a unique 3 word address, using words from the dictionary. For example, the entrance to a football playing field in York is at ///fruit.rear.lately.

Emergency services across the UK are actively using what3words to assist in locating incidents and individuals. For example in instances like locating and communicating sites of suspicious activity, finding a suicidal person, attending a fire in remote field and rescuing a stuck animal.